This is Dis-Chem Media
Say hello to Dis-Chem Media. We are positioned to handle in-store retail media for brands inside one of South Africa’s most progressive retail groups: Dis-Chem Pharmacies.
For us, impactful in-store marketing is about more than just media. We believe it’s about building authentic connections with customers. How do we do this? Leveraging operational excellence, forging connections, finding agile sustainable solutions and optimizing with creativity: this is how we take brands further.
But how effective is a connection if you’re not measuring it? Through meaningful and measured retail connections, we are able to drive product awareness and engage with explorative and unconverted customers. With the smart-integration of customer-focused media, we are taking the retail experience at Dis-Chem stores to another level.
The Dis-Chem Pharmacies retail environment exposes brands to a customer that is proven to dwell and offers a unique space to educate millions of shoppers at their moment of active evaluation.
Why is dwell time important? For brands to thrive in such a competitive and trusted retail environment, you need to fully understand customer behaviours. We know that not all customers have the same retail mindset - and we also know the Dis-Chem customer. Using our in-store metrics we can position you to thrive. What this means for your brand is that your customers are already in a state of mind to be connected with - presenting the perfect opportunity to sell new products.
We offer timely in-store media placements and messaging through a variety of disruptive touchpoints inside Dis-Chem stores. With tailored brand-positive spaces, we can reach millions of explorative and unconverted shoppers. After all, execution is the only strategy a shopper sees.
