Welcome to the new age of retail media
The post-pandemic buying landscape of retail has changed gears over the last few years. Using data isn’t a choice now, it’s a necessity to stay ahead of consumer trends.
The Dis-Chem difference
Dis-Chem Media’s scope on health, beauty, wellness and pharmacy brands is our major differentiator. We focus on the customer. This aligns our mission to create media for real people across South Africa who are determined to better their health.
According to the latest McKinsey report, 66% of South African consumers put health and sustainability on their shopping lists and 69% are actively looking for sales and promotions. At the same time, the local cosmetics and personal care products market is expected to grow by 6.62% annually over the next five years (Mordor Intelligence). This ultimately means local shoppers are looking for a balance between sustainable and affordable.
We know the Dis-Chem pharmacy retail space is where customers have a more active explorative mindset. This is good news because in 2021, 75% of shoppers switched brands, according to research from Adweek.
In-store media goes in-house
Our role as the primary contact for retail media in Dis-Chem stores, is to help direct Dis-Chem customers when they are shopping.
Our team of in-store media specialists bring more than media connection - we help shape brand connection in a competitive retail space.
So what works in store in the new era of retail marketing? It’s all about capturing the opportunity.
